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Hublot opened its flagship store in Beijing in the presence of Jet Li

Mark Hublot (LVMH group) did finish not to grow and develop. In a new statement, it comes to announce the opening of its "flagship" in China, in the prestigious Wangfujing avenue, Mecca of shops in Beijing. On this occasion, Jean-Claude Biver, Hublot boss, announced the arrival of one of the biggest Asian stars in his team of ambassadors of prestige in the person of Jet Li.

With its 100 square meters of area, it is the biggest shop window Chinese (the brand into now three account). It is located at the beginning of the prestigious Wangfujing avenue, within Oriental Plaza - one of the malls the most emblematic and flourishing in the heart of Beijing. Architecturally, shop is steeped in the philosophy of "the Art of Fusion" dear to the brand: steel, the carbon fiber, aluminum and unique alloys are associated with wood, leather, rubber and glass.

Jean-Claude Biver, Hublot boss, said about this inauguration in Beijing: each opening reflects the vitality and the remarkable expansion of Hublot, with each month of the inaugurations of exception addresses in the most prestigious decorations of this world. At the end of this year, Hublot will be at the head of thirty shops with those of Paris place Vendome and New York on Madison Avenue. Never the brand was also strong and had such success!

Furthermore, the brand announced that actor Jet Li is now an international brand Ambassador. Versatile, charismatic and highly integrated, Jet Li is not only one of the greatest international players of Kung fu movies but a model and an intergenerational hero in Asia and the world. Before shine under the spotlight, the Pekingese began studying wushu (Chinese martial arts) at the age of eight. For five years in a row, he won the national championship in the Beijing wushu team, a real record.

As a young member of diplomatic delegations, Jet Li has also represented China in more than 45 countries offering demonstrations of martial arts. He made his debut in film in 17 years: he then played in a series of Asian martial arts films that met with great success.

Since then, he figured playing many major Hollywood films. In recent years, Jet Li has devoted his time and energy to advancing social development in China where he notably founded The One Foundation in 2006. This major not-for-profit organization is designed to promote a culture of broad participation in philanthropy and gift.

Proud Jet Li wears a Hublot watch on his wrist, Jean-Claude Biver said: "it is highly symbolic for Hublot to see his creation on the wrist of Jet Li, true living legend in China and one of the biggest international stars of cinema. This reflects the fantastic success of the brand. I am very proud that Jet Li has chosen to wear Hublot timepieces, as we share the same values humanitarians. It is a great honour and a privilege ".

Recall that the brand is officially entered in China in 2009. Currently, Hublot has twenty-eight shops in the world, all open within five years. three of them are located in China, to which are added four retailers based in Beijing, Shanghai, Dalian and Hangzhou.

The brand plans to continue its development for a total of 15 shophouses within three years. Beijing shop was born from collaboration with Jinhua Watch & Jewelry, the largest partner of China window.

The Beijing flagship store boasts of revolutionary showcase, without glass wall. Customers can thus admire watches without any barrier. Every detail reflects the concept of "invisible visibility" and the giant screen placed above the entrance of the shop promotes the Big Bang on Wangfujing avenue, particularly busy.

Like other shops window located in the meccas of shopping such as Bal Harbour in Miami, Plaza 101 in Taipei, Central Hong Kong, Marina Bay in Singapore, WAFI in Dubai, etc., the Beijing flagship store also offers its customers a complete range of customized high-end services.

On the occasion of this event, Hublot has unveiled the new Big Bang One Million dollars Lady (38 mm) in China. This watch is an exceptional piece which understand 880 baguette diamonds for a total of more than 48 carats. Made in white gold by masters-setters who have used the complex technique of "set with invisible" magnifying the brilliance of diamonds, this is a piece which is important since its presentation in Basel in April 2010. Given the complexity of its completion, this watch is only manufactured on special order.